A Beginner’s Guide to Building a Brand

Coca-Cola. Nike. McDonald’s. Red Bull. These are all brands that are undeniably familiar. From just their logo, you can identify exactly which brand it represents and what type of product they sell. You probably can also recall their slogans without even thinking about it, too.  How does one build a brand so recognizable as these […]

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How to Create a Killer Personal Brand

Imagine you’re standing in a warehouse packed with other freelancers in your industry. You’re all calling out your own name, trying to get attention from potential clients. As you yell and yell, your voice becomes lost in the roar. How do you stand out in a situation like this?  You build a personal brand. The […]

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